Social media is used as a marketing strategy by businesses across the world. Everyone is on Twitter and Facebook these days, and if you’re not, you’re surely missing out on making connections and developing relationships with millions of people. Personally, I use social media to connect with others in my industry, keep up popular brands, get breaking news and track the setlists of my favorite bands. And recently, I have noticed an influx of political figures using social media.
Jeremy Vaught
Social media is used in all sorts of promotions, so why not political campaigns? Sites like Twitter and Facebook are used constantly throughout the day by millions of people who are open to connecting with others. People often get breaking news via social media. In fact, CNN has more than a million followers on Twitter. It makes sense that political figures would be represented on social media sites, though I assume the tactics used in a political campaign may be different than a brands promotion of a new product. With politics, there are reputations to protect, and very high profile reputations at that.
Kevin Spidel
Luckily, AZIMA has given me a chance to learn about social media use in political campaigns this September. On Tuesday, September 14, two local experts will share their experiences with social media in politics. Republican Jeremy Vaught is the Web Strategist for John McCain’s 2010 campaign and Democrat Kevin Spidel has worked in a variety of political campaigns and international advocacy organizations. Join me at the event and learn more about social media. Register today!
The sixth edition of Mission to Meet AZIMA Members video series features Cory Howell of MorePro Marketing. Howell, interested in local search sites, said he was looking forward to meeting other Phoenix professionals and looking forward to the presentation.
What do you think of the video series? Is it helpful to put names to faces in our industry? Personally, I am having a great time talking to and getting to know AZIMA members. See you September 14th!
I know you’re all dying to meet this week’s featured AZIMA member, but I’m sure most of you already know him! At the August 10th social event, I had the pleasure of interviewing Matt Siltala before he spoke about local search sites to the group. Siltala is one of the founders of Dream Systems Media and has been involved in the Internet marketing world for many years. He knows a ton about SEO and is a Yelp-lover too!
In addition to being an SEO fanatic, Siltala is a big Arizona Cardinals fan, so we decided to ask him about his predictions for this season as well
Also, for the record, my friend and co-worker Michael Schwartz has volunteered to help me with the Mission to Meet AZIMA Members video series. We look forward to meeting some of you next month on September 14th to discuss social media and politics.
This week’s featured AZIMA member is Jessica Dimino from Orange Slyce, the “eHarmony of student employment.” I had the pleasure of meeting a few Orange Slyce employees and found out what they are all about. Dimino said she learns a lot from AZIMA events, which is what keeps bringing her back each month.
Now the fourth week of the Mission to Meet AZIMA Members is complete! And don’t worry, I got a new batch of videos at the event last Tuesday. Also, don’t forget to check out this month’s AZIMA webinar, which is today at 11:30 AM PDT!
You’ve probably already heard the buzz: there’s another Social Media AZ event coming up in September. Woo hoo! Here are some details about what you’ll learn at the event:
How successful social media strategies have worked for other businesses and/or their clients.
A chance to attend the Online Marketing Institutes Social Media Workshop (SMAZ attendees will save 30% using code OMISMAZ30 at checkout)
Learn all about social media from experts like Greg Chapman of Sitewire, Matt O’Brien of Mint Social, Arnie Kuenn of Vertical Measures, Mike Corak of Tallwave, Bret Giles of AgencySide, and many others.
Focus on real world examples of how to apply the knowledge we’ve learned at prior SMAZ conferences.
Sounds like a great time right? See the buzz: Check out all the peeps already tweeting about the event (you might even find a coupon code or two!). #SMAZ
Hope to see you there!
Register for tickets: Full Access All Day Tickets available, special pricing for students or previous attendees (buy one get 2nd 50% off!). Register here.
Be there: MadCap Theater – 730 S. Mill Ave, Tempe, AZ 85281 on September 9th, 2010 (view map here).
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Tags: AZIMA, Jeremy Vaught, Kevin Spidel, politics, Social Media
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