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Social media is used as a marketing strategy by businesses across the world.  Everyone is on Twitter and Facebook these days, and if you’re not, you’re surely missing out on making connections and developing relationships with millions of people.  Personally, I use social media to connect with others in my industry, keep up popular brands, get breaking news and track the setlists of my favorite bands. And recently, I have noticed an influx of political figures using social media.

Jeremy Vaught

Social media is used in all sorts of promotions, so why not political campaigns?  Sites like Twitter and Facebook are used constantly throughout the day by millions of people who are open to connecting with others.  People often get breaking news via social media.  In fact, CNN has more than a million followers on Twitter.  It makes sense that political figures would be represented on social media sites, though I assume the tactics used in a political campaign may be different than a brands promotion of a new product.  With politics, there are reputations to protect, and very high profile reputations at that.

Kevin Spidel

Luckily, AZIMA has given me a chance to learn about social media use in political campaigns this September.  On Tuesday, September 14, two local experts will share their experiences with social media in politics.  Republican Jeremy Vaught is the Web Strategist for John McCain’s 2010 campaign and Democrat Kevin Spidel has worked in a variety of political campaigns and international advocacy organizations.  Join me at the event and learn more about social media.  Register today!

Abby Gilmore

Abby Gilmore is an Interactive Media Analyst at Ryland Homes and a member of the AZIMA Communications Committee. She enjoys blogging, connecting with others via social media and volunteering whenever she can. Follow her on Twitter @abbygilmore.