Members and attendees of AZIMA gathered for the first monthly event at our new home, the Hilton Scottsdale Resort.  However, that wasn’t the only first of the evening.  Arnie Kuenn, Board President of AZIMA, announced to everyone that it was also AZIMA’s first anniversary!  The Interactive Marketing Association also formally launched their new and improved website designed as a donation from Gate6. The new site offers many benefits! AZIMA has come a long way in one year, with over 90 members and becoming one of the leading authorities in the Valley on interactive marketing, networking and resources. Happy Birthday!  We look forward to many more anniversaries to come.

The July event incorporated a new format, comprised of a panel of interactive marketing experts that provided evaluation, critique, and analysis for local small business websites.  The lucky two winners (who were chosen from many online submissions) were: GiftIdeas.com and  Wingstofly.com.  Not only did the panelists provide their expert evaluations during the event, they also had their suggestions and advice in a written document for the website owners to take home and reference later.  It was a great resource, and an impactful way to help grow local businesses.  Thank you to all that applied!

Join AZIMA in August, when Chuck Reynolds and Mat Siltala help us grow our businesses using local search and review sites.  See you then!

Redlincook

Elise is the eMarketing Specialist at Empire Southwest, an authorized Caterpillar heavy construction equipment dealer which also offers top brands of used machinery to clients across the United States and Mexico. She specializes in content strategy, content marketing, search and social technologies and has been on the AZIMA Board of Directors since the very beginning.

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