“With unprecendented consumer adoption and rapidly-expanding market coverage, the Groupon marketing platform offers unique opportunities for engagement and activation. Don’t miss this rare opportunity to hear from Groupon.”

Groupon has harnessed the power of collective buying for offline merchants, providing them the ability to participate in online commerce for the first time. With unprecendented consumer adoption and rapidly-expanding market coverage, the Groupon marketing platform offers unique opportunities for engagement and activation. Don’t miss this rare opportunity to hear from Groupon. They’ll be on hand to explain how their marketing platform works, best practices to run a successful deal and what's next for Groupon.

Event: Groupon: At the Intersection of Local, Social and Mobile

Speaker: Brett Truka, Regional Sales Manager at Groupon

Brett Truka joined Groupon in 2009 and serves as a Regional Sales Manager. Brett oversees a large team of west coast outside sales representatives that covers Los Angeles, Orange County, San Diego, Denver, Salt Lake City, Las Vegas, Phoenix and Tucson. Brett and his team are focused to drive revenue through strategically partnering with top tier brands in the respective west coast markets. He has a key role to coach and mentor his sales team, making sure they maintain a very high standard of customer service for local businesses.

Brett leads his team through example, putting his savvy problem solving and customer service skills to use daily and empathizing with merchants and employees to fully understand and meet their needs.

Date: Tuesday, January 10^th, 2012

Location: Scottsdale Hilton (6333 N. Scottsdale Rd., Scottsdale, AZ 85250) A light dinner, and one drink is included.

Time: Doors open at 6:00 p.m. for networking. Dinner served at 6:45 p.m. and presentation will begin at 7:00 p.m.

Pricing:

Student $25 (Enter "STUDENT" promo code)

Members $35 (Enter "AZIMAMEMBER" promo code)

Non- Members $45

At the door $55

**Registration only available at the door**

AZIMA MEMBERS RECEIVE $100 OFF!

SMX Social Media Marketing is a two-day, tactic-rich conference that covers all key issues for getting the most out of social media networks, whether you're tasked with driving organic traffic, managing paid campaigns, or stewarding your company's brand with online reputation management and customer service.

The agenda features laser focused sessions on Facebook, Google, Twitter, viral marketing and location services. Program also tackles how to maximize your results and your resources with sessions on analytics/conversions and cross platform automation tools.

SMX Social Media Marketing is programmed by Search Engine Land editor-in-chief Danny Sullivan and executive editor Chris Sherman. They have been covering internet and search marketing for over a decade, and organizing events on those topics for marketers nearly as long.

$100 Discount for AZIMA Members!!

REGISTER NOW!

 

In his role, he evangelizes the power of technology and the use of Google tools to help students build the skills needed to succeed, close the digital divide, and help level the education playing field.

Jaime Casap is the Senior Education Evangelist on the Google Apps for Education Team at Google, Inc.  He is responsible for working with K12 educational institutions and organizations at all levels to bring current and future technological innovations into the education environment.  In his role, he evangelizes the power of technology and the use of Google tools to help students build the skills needed to succeed, close the digital divide, and help level the education playing field.  He has worked with hundreds of school districts, charter schools, and has created partnerships with organizations in states such as Oregon, Iowa, New York, Missouri, and Rhode Island, to build the capability to bring Google tools to millions of administrators, teachers, and students.

Event: Innovation at Google

Join us to discuss what innovation means and how Google defines it. We will also look at the organization structure Google uses to foster innovation. Finally, we'll look at strategies you can implement to create a culture of innovation.

Speaker: Jaime Casap, Senior Education Evangelist at Google, Inc.

Date: Wednesday, November 9th, 2011 ** Please note that this event is not on our normal night!**

Location: Scottsdale Hilton (6333 N. Scottsdale Rd., Scottsdale, AZ 85250) A light dinner, and one drink is included.

Time: Doors open at 6:00 p.m. for networking. Dinner served at 6:45 p.m. and presentation will begin at 7:00 p.m.

Pricing:

Student $25 (Enter "STUDENT" promo code)

Members $35 (Enter "AZIMAMEMBER" promo code)

Non- Members $45

At the door $55

 

Register Now!

 

One client was recently featured in a Google Mobile Ads Case Study, sharing that their mobile business has grown 300% year-over-year. Interested in how they did it?

Devin Anderson has been working in the advertising industry since the 5th grade, starting his career modeling jeans in Sears print catalogs. He turned this hobby into a dual degree in Marketing & Advertising at Michigan State University, while completing internships at Motorola, Honeywell, Target, and Gannett.

Devin joined Google over 4 years ago, focusing on driving the digital marketing strategies for mid-size businesses, and in this time he has advised hundreds of clients on how to grow their businesses online. One client was recently featured in a Google Mobile Ads Case Study, sharing that their mobile business has grown 300% year-over-year.

In his current role as Senior Mobile Specialist at Google, Devin's mission is "More Mobile Magic." He is responsible for evangelizing mobile as a vital digital marketing solution. Devin was a driving force behind the development of Google's Call Metrics product, one of Google's first products to connect online and offline marketing activities. Most recently, Devin has been focusing on AdMob's integration into Google and developing marketing strategies for mobile application developers.

Event: Mobile Advertising: What, Why & How

Mobile advertising is experiencing unprecedented growth, fueled by users adopting smartphones and tablet devices. Over 925,000 mobile devices are activated and 2 years worth of Angry Birds are played every day. Mobile devices are enabling users to search for local information, research products online while in-store, and connect with brands through immersive experiences. This shift in consumer behavior provides an enormous opportunity for advertisers to engage with their targeted audiences in new and powerful ways. Come learn about the developing mobile landscape, effective mobile marketing strategies, and Google's mobile advertising solutions.

Speaker: Devin Anderson, Google, Mobile Account Executive

Date: Tuesday, October 11th, 2011

Location: Scottsdale Hilton (6333 N. Scottsdale Rd., Scottsdale, AZ 85250) A light dinner, and one drink is included.

Time: Doors open at 6:00 p.m. for networking. Dinner served at 6:45 p.m. and presentation will begin at 7:00 p.m.

Pricing:

Student $25 (Enter "STUDENT" promo code)

Members $35 (Enter "AZIMAMEMBER" promo code)

Non- Members $45

At the door $55

 

Registration at the door now available.

 

What does a blond haired, blue-eyed Irish girl know about diversity?  Actually, she knows plenty!  Join us to find out on Tuesday September 13th, 2011!

Kelly McDonald is a marketing and advertising expert with more than 20 years of global advertising agency experience, in both the general Market and Latino sides of the business.  She has deep experience in marketing to different generations, values, lifestyles, races and ethnicities.

Her client experience includes brands such as Toyota, Sherwin-Williams, Kimberly-Clark, Miller / Coors, Harley-Davidson, State Farm Insurance, Mattel, Ace Hardware and Nike.

Named one of “26 Hot Speakers” by Successful Meetings Magazine she’ll share with the Arizona Interactive Marketing Association fantastic tips on reaching this coveted audience from her bestselling book “How to Market to People Not Like You”.

Her company has twice been named one of the top ad agencies in the U.S. by Advertising Age Magazine. She has also been featured in Forbes, BusinessWeek, and Fast Company, as well as on CNBC, CNNMoney.com and Sirius/XM Radio. Now is your chance to see her live!

 

Event: Relating, Not Translating:  How to Reach the Hispanic Market Online, Today & Tomorrow

Speaker: Kelly McDonald

Date: Tuesday, September 13^th, 2011

The Census reveals there are over 50 million Latinos in the U.S., and that Latinos are the largest minority group in the country.  Virtually every brand, product and service is scrambling to tap into this large, lucrative and growing consumer base.

But reaching Latinos effectively means more than just translating English marketing into Spanish:  you need to know how to connect with this consumer emotionally, rationally and culturally.

Hispanic digital, mobile and online media habits are evolving quickly and it’s imperative that marketers understand and keep up with these rapidly changing behaviors.

Attendees will learn:

• -The “size of the prize” – the scope of opportunity that the Latino market represents today and tomorrow

-The Four Latino Mindsets and how media consumption, online and social media habits differ among them.
-Learn the most common mistakes made in Latino online marketing and how to avoid them, as well as best practices among successful brands

Location: Scottsdale Hilton (6333 N. Scottsdale Rd., Scottsdale, AZ 85250) A light dinner, and one drink is included.

Time: Doors open at 6:00 p.m. for networking. Dinner served at 6:45 p.m. and presentation will begin at 7:00 p.m.

Pricing:

Student $25 (Enter "STUDENT" promo code)

Members $35 (Enter "AZIMAMEMBER" promo code)

Non- Members $45

At the door $55