- Selecting the right equipment and software to create video content
- Learning which platforms exist to help you create online presentations
- What's the difference between a 'webinar', a 'webcast' a 'video conference' and a 'web conference'?
- How to avoid common mistakes and pitfalls when creating and distributing content
- What you can do yourself and when should you call on a professional
- How to get the content you create out to the right people
- How to track and measure results
About the Speakers
Chance Carpenter has over 20 years experience as an A/V producer, collaborative technologies consultant and event technologies evangelist. He is the founder of Essential Event Technologies, a full-service online media production company specializing in conference content capture, Web-based video production, and online distribution and collaborative technology. He also recently launched Leverage Point Consulting, a new consulting firm that helps meeting planners save money by uncovering excessive charges and negotiating proactively with venues to contain costs and maximize both leverage and value. Chance also serves as the Vice President of Video Production for AZIMA.
Matt O’Brien has over 19 years of experience in the digital media; starting with a Fortune 500 company and running Internet technology companies from start up stage to exit strategy. In addition to founding Mint Social, Matt has developed educational curriculum that brings the best marketing, sales and leadership minds together to help businesses quickly and efficiently implement social media to impact their bottom line. Mint Social is a social media marketing company that accelerates online marketing by building content engines to increase visibility and reputation in search engines (Google, Yahoo, Bing) and in social networks (where over 70% of all traffic on the Internet is). Mint Social helps businesses understand (through implementation) why social media and online branding is critical to online marketing success and provides the tools for delivering measurable results along the way.
