The "Holy Grail" of Customer Engagement

In the Age of the Individual, all marketing is becoming “direct” marketing and “serving” has become the new “selling.” To acquire and retain customers in today’s highly competitive marketplace, the ability to deliver relevant information and timely offers personalized to the customer’s needs, interests and behavior has become the difference between being a customer retention contender or pretender.

In this session, Joel Book of ExactTarget will show how innovative companies are using digital marketing – anchored by Email, Social and Mobile, and Websites -- as the backbone of a cross-channel life cycle marketing strategy to acquire, engage, grow and retain customers.

What Attendees Will Learn

• Why the days of the “single channel customer” are gone for good; How to plan and execute a cross-channel customer lifecycle engagement strategy that drives purchase, improves the customer’s product usage experience, and builds brand advocates.
• Why SEO and Social Media are the two most effective tactics to attract new customers to your brand or product website, and how to use email to maximize SEO and Social Media Marketing ROI.
• Why Email, Social, and Mobile have become “The Triangle Offense” of one-to-one marketing and how to properly use each channel to attract, engage, serve and retain customers.

About the speaker

Joel Book is a Principal in the Market Research & Education Group of ExactTarget , a leading provider of software for multichannel marketing and customer service communications using Email, Mobile, and Social Media.

As ExactTarget's "eMarketing Evangelist," Joel applies more than 35 years of experience in database marketing to teach organizations how to use digital media and marketing technology to attract, engage, and retain customers.

He is among the most popular and respected speakers on interactive marketing in the country. His presentations and seminars are thought-provoking and always packed with examples of how smart marketers are using digital media to engage and serve customers more effectively and build long-term brand loyalty.

Book is a 1976 graduate of the University of Illinois where he earned a B.S. in Marketing Communications. He is a member of the Direct Marketing Association, the Business Marketing Association, and has been recognized by the Sales Lead Management Association as one of the top 50 most influential people in sales lead management.

Date: Thursday, February 16th, 2012 **PLEASE NOTE NOT ON A TUESDAY**

Location: Scottsdale Hilton (6333 N. Scottsdale Rd., Scottsdale, AZ 85250) A light dinner, and one drink is included.

Time: Doors open at 6:00 p.m. for networking. Dinner served at 6:45 p.m. and presentation will begin at 7:00 p.m.

Pricing: Student $25 (Enter "STUDENT" promo code), Members $35 (Enter "AZIMAMEMBER" promo code), Non- Members $45, At the door $55

Culture and it's impact on marketing

Company Culture is more than a list of words and at this event we'll discuss what it really means to your business. Jon currently speaks to companies with a focus on culture and customer experience and why it is an important area of focus for business today. Jon has presented at meetings and conferences for companies from around the world, including Samsung Electronics, Eli Lilly, the Professional Beauty Association and the BAI Retail Delivery conference.

About the speaker

Jon Wolske is the Culture Evangelist for Zappos Insights, a part of the Zappos Family of companies headquartered in Henderson, NV. Jon began his career with Zappos Insights by presenting to groups of visitors and leading a team of ‘Culture Guides’ that host tours of the corporate offices. With a welcoming and knowledgeable attitude, Jon has helped the tours grow to an average of over 1200 visitors each month.

Date: Thursday, March 15th, 2012 **PLEASE NOTE NOT ON TUESDAY**

Location: Scottsdale Hilton (6333 N. Scottsdale Rd., Scottsdale, AZ 85250) A light dinner, and one drink is included.

Time: Doors open at 6:00 p.m. for networking. Dinner served at 6:45 p.m. and presentation will begin at 7:00 p.m.

Pricing: Student $25 (Enter "STUDENT" promo code), Members $35 (Enter "AZIMAMEMBER" promo code), Non- Members $45, At the door $55

Registration not  yet available for this event. Please check back soon.

The interactive future of hospitality & Tourism

The Arizona Interactive Marketing Association will welcome a panel of experts to discuss how advancements in technology and the onset of social media has affected the hospitality and tourism industry.

About the moderator

Mark Stanton serves as the Deputy Director of the Arizona Office of Tourism and is responsible for the marketing, advertising, public relations and community outreach on behalf of the state’s tourism initiatives. The Arizona Office of Tourism (AOT) strives to enhance the state economy and the quality of life for all Arizonans by expanding travel activity and increasing related revenues through tourism promotion and development. Mark will lead a the conversation with a group of hospitality and tourism veterans to be announced.

Date: Thursday, April 19th, 2012 **PLEASE NOTE NOT ON A TUESDAY**

Location: Scottsdale Hilton (6333 N. Scottsdale Rd., Scottsdale, AZ 85250) Dinner, and one drink is included.

Time: Doors open at 6:00 p.m. for networking. Dinner served at 6:45 p.m. and presentation will begin at 7:00 p.m.

Pricing: Student $25 (Enter "STUDENT" promo code), Members $35 (Enter "AZIMAMEMBER" promo code), Non- Members $45, At the door $55

Registration for this event not yet open. Please check back soon.

FINDING THE SIGNAL AMIDST THE NOISE

This presentation will focus on what it takes to be relevant in the future and continue surviving the onslaught of change we, as marketers,  face every single day.

About the speaker

In this business, on some level we are who we’ve worked for and the brands we worked on.  For more than 14 years, Adam Kmiec has worked for some of the most forward thinking organizations in the world, while helping some of the most dynamic brands find success in the interactive and social space.

His career spans both the client and agency sides of the marketing and advertising industry, covering stops at renowned organizations that include Fallon, Leo Burnett, and ConAgra Foods. His focus has always been on solving business problems by leveraging consumer driven insights to fuel creative ideation. From video games to mobile and social to the future of websites, Kmiec is always thinking forward.  He doesn’t view interactive as simply digital; to him, it’s more than what’s taking place on a computer screen.

A frequent speaker and news contributor, he’s constantly challenging the norm and convention.  Opinionated, but honest and always grounded in facts, he enjoys a spirited conversation and the culture of continuous knowledge transfer.

When not leading organizations through the ever evolving interactive landscape, enjoys traveling, photography and being a “cool” dad.  He is currently working on a book titled, “Yes, It’s Hypocritical,” due for completion next summer.

You can connect Adam via a variety of social networks, but sometimes he’d much prefer a face to face conversation over a beer.

Date: Thursday, May 17th, 2012 **PLEASE NOTE NOT ON A TUESDAY**

Location: Scottsdale Hilton (6333 N. Scottsdale Rd., Scottsdale, AZ 85250) Dinner, and one drink is included.

Time: Doors open at 6:00 p.m. for networking. Dinner served at 6:45 p.m. and presentation will begin at 7:00 p.m.

Pricing: Student $25 (Enter "STUDENT" promo code), Members $35 (Enter "AZIMAMEMBER" promo code), Non- Members $45, At the door $55

Registration not yet open for this event. Please check back soon.