Each year, with 10 monthly dinner events, the TIM Awards, and our holiday mixer, AZIMA brings the equivalent of a three-day conference like SMX or SES directly to our membership. Events feature the best and brightest from all over the country from big brands like Google, Facebook, Zappos, Exact Target, Groupon, and The Grammy Awards. Past presenters include industry experts Rand Fishkin, SEOmoz; Danny Sullivan, editor-in-chief Search Engine Land; Marty Weintraub, CEO of aimClear; Jonathan Salem Baskin author and columnist for Forbes and Advertising Age; Joe Pulizzi founder of the Content Marketing Institute, and Jay Baer, social media expert and author of Youtility.
Take Away Points: – Why companies like Amazon.com are forgoing redesigns for evolutionary site redesign – How a structured methodology framework gets the best out of CRO – Why Tested Practices are better than Best Practices – How Conversion Rate Optimization can help your website/organization So online visitors aren’t buying your product or taking that primary goal? Shucks. Conventional wisdom states that you need to double down on focused SEO efforts and do a complete site redesign to make it…Find out more
What should you expect from your digital marketing campaign? If it reaches your audience, does that mean it’s made an impact? What kind of memories should your content produce and why? How can you measure that impact and what would determine success? These are the questions that cut to the heart of digital marketing and its inherent worth. And we all know how elusive the answers can be. Join AZIMA Thursday, October 22th as European media expert Staffan Hulten shares his…Find out more