Each year, with 10 monthly dinner events, the TIM Awards, and our holiday mixer, AZIMA brings the equivalent of a three-day conference like SMX or SES directly to our membership. Events feature the best and brightest from all over the country from big brands like Google, Facebook, Zappos, Exact Target, Groupon, and The Grammy Awards. Past presenters include industry experts Rand Fishkin, SEOmoz; Danny Sullivan, editor-in-chief Search Engine Land; Marty Weintraub, CEO of aimClear; Jonathan Salem Baskin author and columnist for Forbes and Advertising Age; Joe Pulizzi founder of the Content Marketing Institute, and Jay Baer, social media expert and author of Youtility.
How much credence have you given to targeted display advertising? Are you measuring success by clicks? David McBee, director of training at Simpli.fi, visits AZIMA on Thurs., Nov. 20 with much to say about the topic. There was a time that he did not think highly about display, especially when he was Google AdWords certified and sold SEM for 10+ years. But display combined with SEM can yield powerful results. Why should you care? ZenithOptimedia estimates that $28.2 billion was…Find out more
6:00-7:00 Cocktail Hors d oeuvre 7:00-7:45 Keynote: Danny’s view the State of Search for 2015 7:45- 8:00 Break / refresh 8:00 -8:30 Panel Session: State of Search for 2015 & How Today’s Brands Are Adapting with sponsors’ clients – 4 total clients of ethology, Covario, iAcquire & ClearVoice – Clients may include: Intel, LifeLock, Waste Management, or others (each sponsoring agency will have 1 large brand – Danny to moderate the Brand Panel Session 8:30-8:45 Q&A 8:45-9:00 Discussion on re-energizing the SEMPO AZ…Find out more